Watch video here: PR Managers Creating Circles with Customers and Stakeholders

We – the Marketers and PR Pros – have to understand that the world has changed and that we have to adapt to these changes. Companies are like open books. We cannot control our images anymore, at least not to the extend it was possible before social media.

Today, in order to be a credible force in the market place, we have to to think and act in “circles”. We have to invite all voices out there into our circle and appreciate and listen to what they have to say. Our role is to be mediators between the interest of our brand and the interests of other stakeholders/ the community around our brands and products.

So, let´s stop trying hard to control the uncontrollable and let`s start to dance the New PR tango instead.