Monthly Archives: June 2011

Eleftherios Hatziioannou speaking at Boussias Online Marketing Conference. (Part 3)

Eleftherios has spoken recently at the Online Marketing Conference 2011 in Athens. This is Part 3 of his presentation with the title: Peopleize – How to succeed in Social Media by serving basic human needs Not a day passes by without using or at least hearing about them: Facebook, Twitter, Youtube have become part of […]

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Eleftherios Hatziioannou speaking at Boussias Online Marketing Conference. (Part 2)

Eleftherios has spoken recently at the Online Marketing Conference 2011 in Athens. This is Part 2 of his presentation with the title: Peopleize – How to succeed in Social Media by serving basic human needs Not a day passes by without using or at least hearing about them: Facebook, Twitter, Youtube have become part of […]

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Eleftherios Hatziioannou speaking at Boussias Online Marketing Conference. (Part 1)

Eleftherios has spoken recently at the Online Marketing Conference 2011 in Athens. This is Part 1 of his presentation with the title: Peopleize – How to succeed in Social Media by serving basic human needs Not a day passes by without using or at least hearing about them: Facebook, Twitter, Youtube have become part of […]

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Managing global social communities: An interview with Eleftherios Hatziioannou for the Marketing Week (Greece)

NATHANIEL HANSEN, CEO OF THE SOCIALIZERS INTERVIEWS Eleftherios Hatziioannou 1. How do enterprises handle the 24-7 nature of online social communities? This is indeed one of the big challenges business have to deal with in a truly globally connected world where people get more and more used to non-stop real-time interaction. When Europe goes to […]

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How Mercedes Benz Successfully Uses Social Media to Engage

Season 2 Premiere. Brian Solis talks with Eleftherios Hatziioannou, former Global Social Media Manager at Mercedes-Benz (Currently at s.Oliver as of January 2011).

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