Tag Archives: humanizing business

Dead or Alive – The 7 Deadly Sins of Marketers on Facebook

Eleftherios Hatziioannou – founder of Peopleizers – was invited to open the AllThingsFacebook conference in Budapest (Hungary) in March 2014. In his very insightful keynote he shared many personal stories including how he got started on Facebook and how he became a change agent helping startups and global player brands to make their way into […]

What´s the future of business? Brian Solis answers this question at SXSW 2013

Brian Solis is one of the leading voices in the space of new media and their impact on the business world. We´ve been in contact over the past few years after speaking at the same event in Germany organized by EUCOM. He did also invite me (Lefti) later to his Revolution Series to discuss my […]

Our view of a successful business today: a balance between People, Technology, Life and Business!

If you look at the graphic above you will see our simplified view of the (business) world. We believe that these four aspects (people, technology, life and business) play a significant role in a successful business today. The only challenge is to find the right balance between the overlapping circles. Why? We believe that that […]

A love letter to Facebook: Please, don’t move from Love Street to Wall Street!

To be very open and honest: I am a bit worried. And the reason is my beloved Facebook. Why I am worried? I fear that Facebook as a publicly traded company could become a “money monster” driven by quarterly results more than by it’s original purpose of serving humankind. I am worried because Wall Street […]

Marketing Week interviews Eleftherios in anticipation of the Social Media Conference 2012 in Athens (English translation)

This interview was done by Epameinondas Tsakalos of the Boussias Group. It was published in this week’s issue of the Marketing Week (Greece). You can also find a Greek online version of it here. We have translated the interview for you. Enjoy! MW: Most of the marketers have understood by now that they need to […]

Make sure to stay connected in a disconnected world. 6 things to keep in mind while using social technologies!

This post was inspired by a lady who reached out to us today all the way from New York. She send a message to share her thoughs and summed up what Peopleizers stands for to her. This is what she said: “…technology and people have crossed and these changing dynamics are exponential. We can forget […]

Make 2012 the year of LOVE (business) and you will probably hit the jackpot

With 2012 a new year has begun. And we`d like to remind all of us about something that could make a big difference on our balance sheet at the end of the year! The macro-economics don`t look very promising. In most parts of the world we are facing an economy that is slowing down. The […]

The car that was never sold...

The salesman, the billionaire and the car that was never sold…

I have written about the importance of differentiating when talking about numbers as core metrics for success in the social web. Of course numbers are important (sometimes even beautiful), however we need to look deeper before we make conclusions. Because sometimes things are not as they seem. This leads me to a inspiring story I want […]

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