latest posts

11026295_10152833481473520_717162214435989263_n

SXSW 2015 – A brief overview about what we found interesting

Eleftherios aka Lefti had the opportunity to fly to Austin, Texas, for SXSW 2015. It was his 3rd time in the last 4 years. This time he was part of a delegation representing the State of Baden-Wuerttemberg along with 9 more companies/startups. The beautiful thing about SXSW besides tons of great sessions to attend is […]

Lefti embarking on the new venture smoope Service To Go

Marketers, we have failed… But no problem – we can still clean up our mess!

No, the title is not a mistake! What I want to share with you today are some exciting news about my future plans and what comes next for me. In order to do this, I have to look back and share some of the milestones which led me to where I am today. Reflecting on […]

AllThingsFB conference

Dead or Alive – The 7 Deadly Sins of Marketers on Facebook

Eleftherios Hatziioannou – founder of Peopleizers – was invited to open the AllThingsFacebook conference in Budapest (Hungary) in March 2014. In his very insightful keynote he shared many personal stories including how he got started on Facebook and how he became a change agent helping startups and global player brands to make their way into […]

Source: http://www.ebusinessjournals.com/wp-content/uploads/2013/03/What-happens-when-a-facebook-user-dies1-650x400.png

Some thoughts on the current debate about Facebook’s death and why this won’t happen anytime soon

In the past few weeks I hear and read more and more questionable stories about Facebook’s death ahead. There have been a series of articles on leading media outlets spreading the word about Facebook’s death – probably because they don’t have anything better to report on. Time magazine and The Guardian have written about this […]

    facebook