We have recently conducted a little research project for a client who is interested in the intersection of sports, marketing and new/social media. What we`ve learned should be useful for any brand and/or (sports) marketer. 8 Lessons to Learn: Build Communities: Don`t just think of your product/ service/ campaign as stand-alone solution. Think of it […] 
Tag Archives: brands
Sports Go Social: 8 Lessons To Learn For Brands and (Sports) Marketers
Cheers to 2013! An interview with Richard Lewis – the ABSOLUT brand guru and an amazing human being
I wanted to start the year with something special… And here it is! I am particularly happy to present this interview to you. Why? Because I can introduce you to one of the people who are a source of inspiration to me. A brand guru, a master of branding and above all a wonderful human […]
Interview for IN Business Cyprus December edition: “Listen to Social media. And never stop Listening!”
Eleftherios had the pleasure to answer some interesting questions prior to his appearance at the 9th Marketing Forum in Cyprus which will take place on Friday Dec 7th, 2012. The article you see above has been translated into Greek. You will find the full set of questions and answers here: IN Business: Which role play […]
10 Questions and Answers about Global Brand Communications and Social Media Management (for Automotive).
I have been contacted by Martin Loss – a master student in International Business Adminstration at the University of Hamburg – a few weeks ago. He is currently doing an internship at Daimler in Indonesia and conducting some research about “the role of cultural differences in brand communities and social media marketing”. Although his work is […]
Managing global social communities: An interview with Eleftherios Hatziioannou for the Marketing Week (Greece)
NATHANIEL HANSEN, CEO OF THE SOCIALIZERS INTERVIEWS Eleftherios Hatziioannou 1. How do enterprises handle the 24-7 nature of online social communities? This is indeed one of the big challenges business have to deal with in a truly globally connected world where people get more and more used to non-stop real-time interaction. When Europe goes to […]