Tag Archives: mercedes-benz

Dead or Alive – The 7 Deadly Sins of Marketers on Facebook

Eleftherios Hatziioannou – founder of Peopleizers – was invited to open the AllThingsFacebook conference in Budapest (Hungary) in March 2014. In his very insightful keynote he shared many personal stories including how he got started on Facebook and how he became a change agent helping startups and global player brands to make their way into […]

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Vor einigen Wochen hat Beate Riechers im Rahmen Ihrer Erhebungen zu Ihrer Master-Thesis ein Experten-Interview mit Eleftherios Hatziioannou geführt. Mit kleiner Verzögerung möchten wir Euch heute das Interview zur Verfügung stellen – vielleicht ist der eine oder andere Impuls für Eure Arbeit dabei. 9 Fragen – 9 Antworten zum Thema Journalismus, Blogs und die Veränderungen […]

Next keynote coming up at the 25th Social Media Night in Stuttgart

The Social Media Club Stuttgart organizes monthly meetups for social media professionals. The venue is the Mercedes-Benz Museum which is a great stage for such events. Each month over 200 attendees gather to hear the latest news from the new/social media world and to exchange ideas and share experiences. Stuttgart is also known for its […]

10 Questions and Answers about Global Brand Communications and Social Media Management (for Automotive).

I have been contacted by Martin Loss – a master student in International Business Adminstration at the University of Hamburg – a few weeks ago. He is currently doing an internship at Daimler in Indonesia and conducting some research about “the role of cultural differences in brand communities and social media marketing”. Although his work is […]

How Mercedes Benz Successfully Uses Social Media to Engage

Season 2 Premiere. Brian Solis talks with Eleftherios Hatziioannou, former Global Social Media Manager at Mercedes-Benz (Currently at s.Oliver as of January 2011).

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