Monthly Archives: July 2012

Our view of a successful business today: a balance between People, Technology, Life and Business!

If you look at the graphic above you will see our simplified view of the (business) world. We believe that these four aspects (people, technology, life and business) play a significant role in a successful business today. The only challenge is to find the right balance between the overlapping circles. Why? We believe that that […]

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How to get the attention of the C-suite and what happens if they “get” it!

We have repeatedly mentioned the role of leadership in setting an organization in motion (also watch this keynote “From Wall Street to Love Street” held earlier this year in Athens). And we have also stressed the importance of people as change agents in the game of social media engagement. When we talk to people about […]

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If you need commuication rules – you probably have a serious HR (not PR) problem!

“If you need communication rules or a social media policy – you don`t have a PR problem, but a serious HR problem instead.” ~ Eleftherios Hatziioannou We had a client meeting today where an interesting conversation emerged. Should employees be allowed to talk on behalf of brand or not? In our open and transparent world […]

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Time to say THANK YOU – a short video message from Eleftherios Hatziioannou

William Arthur Ward said once: “Feeling gratitude and not expressing it is like wrapping a present and not giving it.” So this is a little gift for you today. You are the reason why we wake up in the morning and do what we do. And remember that you also should take your time to […]

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