Today we would like to share one of the main lessons we’ve learned during the Cannes Lions International Festival of Creativity. Peopleizers was part of a delegation – the BW Lions – from Baden-Wuertemberg which travelled to Southern France to represent the creative scene of Stuttgart. We were a mixed group of agencies, photographers, film-makers […]
Monthly Archives: July 2013

Cannes Report – From Profit To Purpose: Marketing can change the world (Coca Cola Case)
Posted in public Tagged bw lions, cannes lions, change the world, coca cola, Eleftherios Hatziioannou, marketing, Maslow, new business, purpose, social good, social responsibility Leave a comment