Tag Archives: Maslow

Cannes Report – From Profit To Purpose: Marketing can change the world (Coca Cola Case)

Today we would like to share one of the main lessons we’ve learned during the Cannes Lions International Festival of Creativity. Peopleizers was part of a delegation – the BW Lions – from Baden-Wuertemberg which travelled to Southern France to represent the creative scene of Stuttgart. We were a mixed group of agencies, photographers, film-makers […]

Winning in Social Media by understanding basic human needs – why Abraham Maslow knew that Facebook will be a success.

Technologies change, our basic human needs don`t or like Peter Economides coined it lately at a conference in Cyprus: “Everything has changed. Nothing has changed.” Yes, we are living in a fast changing world. Every day there is a new hot startup or product which facilitates or sometimes complicates our lives. The same counts for […]