Today we would like to share one of the main lessons we’ve learned during the Cannes Lions International Festival of Creativity. Peopleizers was part of a delegation – the BW Lions – from Baden-Wuertemberg which travelled to Southern France to represent the creative scene of Stuttgart. We were a mixed group of agencies, photographers, film-makers […] 
Tag Archives: Maslow
Cannes Report – From Profit To Purpose: Marketing can change the world (Coca Cola Case)
Winning in Social Media by understanding basic human needs – why Abraham Maslow knew that Facebook will be a success.
Technologies change, our basic human needs don`t or like Peter Economides coined it lately at a conference in Cyprus: “Everything has changed. Nothing has changed.” Yes, we are living in a fast changing world. Every day there is a new hot startup or product which facilitates or sometimes complicates our lives. The same counts for […]