Eleftherios Hatziioannou – founder of Peopleizers – was invited to open the AllThingsFacebook conference in Budapest (Hungary) in March 2014. In his very insightful keynote he shared many personal stories including how he got started on Facebook and how he became a change agent helping startups and global player brands to make their way into […] 
Tag Archives: facebook
Dead or Alive – The 7 Deadly Sins of Marketers on Facebook
Some thoughts on the current debate about Facebook’s death and why this won’t happen anytime soon
In the past few weeks I hear and read more and more questionable stories about Facebook’s death ahead. There have been a series of articles on leading media outlets spreading the word about Facebook’s death – probably because they don’t have anything better to report on. Time magazine and The Guardian have written about this […]
10 Questions and Answers about Global Brand Communications and Social Media Management (for Automotive).
I have been contacted by Martin Loss – a master student in International Business Adminstration at the University of Hamburg – a few weeks ago. He is currently doing an internship at Daimler in Indonesia and conducting some research about “the role of cultural differences in brand communities and social media marketing”. Although his work is […]
We DIGGIT – an exclusive interview for the Marketing Magazine prior to the DIGGIT conference 2012
Eleftherios Hatziioannou will be one of the main speakers at the DIGGIT conference 2012 in Ljubiljana. The event will take place June 6-7 and it is one of the major conferences for digital communications and IT in the region – along with Webit Expo where Lefti delivered “The Sweet Spot” last year. The local Marketing […]
The power of pictures: Why photos are (p)interesting stuff and how marketers can get the most out of them
It`s nothing new that people love pictures. We are very visual. Our brains seem to process visual information much easier than written words. Powerful pictures do touch us. They can flood us with deep emotions. There is a saying: “sometimes one picture can say more than a thousand words”. This should be nothing new for […]
A love letter to Facebook: Please, don’t move from Love Street to Wall Street!
To be very open and honest: I am a bit worried. And the reason is my beloved Facebook. Why I am worried? I fear that Facebook as a publicly traded company could become a “money monster” driven by quarterly results more than by it’s original purpose of serving humankind. I am worried because Wall Street […]
Google + Pages arrived: In case you prefer to add us in your circles – you`ll be able to do so:)
Google announced the launch of Google + pages earlier today. You can now build a presence of your business, product or brand on Google +. Watch the official introduction video here. It is basically similar to Facebook Pages which have become an important social property to so many brands over the past few years. A […]
Sorry to disappoint you guys: SIZE does not always matter – at least not in the social web
I wanted to write a post about this topic for a while now as I was confronted many times with this question. And a friend of mine had a similar dicussion with one of her business partners recently. So she asked me: Does SIZE really matter? No, don`t worry, this was a professional question and […]