Sometimes life itself produces the best stories. You read a book of a fellow change agent, you like it, you spread the word about it and end up meeting the author himself at a conference just a few weeks later. Return on Relationships is a concept coined by Ted Rubin – a colleague whom I […] 
Tag Archives: Social Business
What have “ugly” socks to do with social media? A conversation with Ted Rubin about Return on Relationships
What´s the future of business? Brian Solis answers this question at SXSW 2013
Brian Solis is one of the leading voices in the space of new media and their impact on the business world. We´ve been in contact over the past few years after speaking at the same event in Germany organized by EUCOM. He did also invite me (Lefti) later to his Revolution Series to discuss my […]
Our view of a successful business today: a balance between People, Technology, Life and Business!
If you look at the graphic above you will see our simplified view of the (business) world. We believe that these four aspects (people, technology, life and business) play a significant role in a successful business today. The only challenge is to find the right balance between the overlapping circles. Why? We believe that that […]
How to get the attention of the C-suite and what happens if they “get” it!
We have repeatedly mentioned the role of leadership in setting an organization in motion (also watch this keynote “From Wall Street to Love Street” held earlier this year in Athens). And we have also stressed the importance of people as change agents in the game of social media engagement. When we talk to people about […]
Full video of the keynote presentation at DIGGIT: How to make your digital heart beat.
Eleftherios Hatziioannou opened the DIGGIT conference in Slovenia earlier in June. Watch the full video recording of his presentation here:
Follow-up interview after DIGGIT. Marketing Magazin Slovenia asks a few questions about the digital native, the mobile boom and how to move forward.
Eleftherios was asked to answer a few short questions following up my keynote presentation at DIGGIT 2012. We are more than happy to share this exclusive interview with you first. It will be published in a Slovenian publication shortly. Be the first to read Lefti`s answers: Marketing Magazin (MM): At DIGGIT you spoke about the influence […]
Video: From WALL Street to LOVE Street keynote in Istanbul (Dec 7-8, 2011)
This is the video of our presentation at the “Hello I love you” Marketing Summit in Istanbul. Watch it and learn how to get your social media engagement started. This is a step-by-step approach with practical information based on our experience with clients from different industries.
From WALL Street to LOVE Street – How to become a brand among friends
We have had the honour to be part of the “Hello I love you” conference in Istanbul (Dec 7-8, 2011) along with Guy Kawasaki, Gary Vaynerchuk and many other great minds of the new marketing space. Special thanks to Peter Economidis for guiding through the conference. And congratulations to the whole team for an amazing […]
Google + Pages arrived: In case you prefer to add us in your circles – you`ll be able to do so:)
Google announced the launch of Google + pages earlier today. You can now build a presence of your business, product or brand on Google +. Watch the official introduction video here. It is basically similar to Facebook Pages which have become an important social property to so many brands over the past few years. A […]
The Sweet Spot: Why it takes technology AND people to succeed in the social web
Latest presentation of Peopleizers and The Socializers at the Webit Expo in Sofia. It has been an honour to be there and speak along with amazing people of the digital industry in Europe. Many thanks and congratulations to Plamen Russev and his team for putting this together. Great job! The Sweet Spot View more presentations […]