No matter if we talk about life, business or both – we strongly believe that PEOPLE are making the biggest difference. And this applies especially for success in the social web: People as decision makers: It takes somebody to take the decision that it is time to move forward, open up and allocate the resources […] 
Tag Archives: Social Business
The 5 P`s of success: People, people, people, people and people.
Translation of the latest Marketing Week article about the Online Marketing Conference 2011 in Athens
Human-centered Marketing: Last in terms of time but first in terms of the evaluation of the audience was the presentation of Eleftherios Hatziioannou – former Social Media Manager of Mercedes-Benz. The Greek-German speaker made it clear: We are human beings after all. And this will never change. What has changed is that marketing and communication […]
The social customer and employee require a new playground. Are you ready for it?
The internet and the emerging social technologies have changed the way we communicate and interact fundamentally. Just think of the so-called “digital native” – the generation of people who have never experienced a world without the world wide web. They are wondering how we searched for information before google, how we stayed in touch with […]
Great interview with Gary Vaynerchuk and Brian Elliott on Behind the Brand: How business must adapt to social media
httpvhd://www.youtube.com/watch?v=Fy0ZoAM9YUQ
Winning in Social Media by understanding basic human needs – why Abraham Maslow knew that Facebook will be a success.
Technologies change, our basic human needs don`t or like Peter Economides coined it lately at a conference in Cyprus: “Everything has changed. Nothing has changed.” Yes, we are living in a fast changing world. Every day there is a new hot startup or product which facilitates or sometimes complicates our lives. The same counts for […]
Eleftherios Hatziioannou speaking at Boussias Online Marketing Conference. (Part 5)
Eleftherios has spoken recently at the Online Marketing Conference 2011 in Athens. This is Part 5 of his presentation with the title: Peopleize – How to succeed in Social Media by serving basic human needs Not a day passes by without using or at least hearing about them: Facebook, Twitter, Youtube have become part of […]
Eleftherios Hatziioannou speaking at Boussias Online Marketing Conference. (Part 4)
Eleftherios has spoken recently at the Online Marketing Conference 2011 in Athens. This is Part 4 of his presentation with the title: Peopleize – How to succeed in Social Media by serving basic human needs Not a day passes by without using or at least hearing about them: Facebook, Twitter, Youtube have become part of […]
Eleftherios Hatziioannou speaking at Boussias Online Marketing Conference. (Part 3)
Eleftherios has spoken recently at the Online Marketing Conference 2011 in Athens. This is Part 3 of his presentation with the title: Peopleize – How to succeed in Social Media by serving basic human needs Not a day passes by without using or at least hearing about them: Facebook, Twitter, Youtube have become part of […]
Eleftherios Hatziioannou speaking at Boussias Online Marketing Conference. (Part 2)
Eleftherios has spoken recently at the Online Marketing Conference 2011 in Athens. This is Part 2 of his presentation with the title: Peopleize – How to succeed in Social Media by serving basic human needs Not a day passes by without using or at least hearing about them: Facebook, Twitter, Youtube have become part of […]
Eleftherios Hatziioannou speaking at Boussias Online Marketing Conference. (Part 1)
Eleftherios has spoken recently at the Online Marketing Conference 2011 in Athens. This is Part 1 of his presentation with the title: Peopleize – How to succeed in Social Media by serving basic human needs Not a day passes by without using or at least hearing about them: Facebook, Twitter, Youtube have become part of […]