We have recently conducted a little research project for a client who is interested in the intersection of sports, marketing and new/social media. What we`ve learned should be useful for any brand and/or (sports) marketer. 8 Lessons to Learn: Build Communities: Don`t just think of your product/ service/ campaign as stand-alone solution. Think of it […] 
Tag Archives: communities
Sports Go Social: 8 Lessons To Learn For Brands and (Sports) Marketers
10 Questions and Answers about Global Brand Communications and Social Media Management (for Automotive).
I have been contacted by Martin Loss – a master student in International Business Adminstration at the University of Hamburg – a few weeks ago. He is currently doing an internship at Daimler in Indonesia and conducting some research about “the role of cultural differences in brand communities and social media marketing”. Although his work is […]
Eleftherios Hatziioannou live on SBC with Amaryllis Zeppou. Topic: Social Media for Branding (Greek)
Eleftherios Hatziioannou (founder of Peopleizers) joined Amaryllis Zeppou on her daily show to discuss social media for branding and their impact on life, business and politics. The interview was live on SBC today (June 11th, 2012). Part 1: Part 2: We are happy to read your additional comments. Do you agree with […]