“If you need communication rules or a social media policy – you don`t have a PR problem, but a serious HR problem instead.” ~ Eleftherios Hatziioannou

We had a client meeting today where an interesting conversation emerged. Should employees be allowed to talk on behalf of brand or not?

In our open and transparent world of social media – it is important to understand that your team can become an important amplifier for your brand and products. Yet many business still hesitate to see their employees as brand ambassadors and prefer to prohibit or at least regulate online communication. If you ask us – this doesn´t make sense at all because people will talk anyway. They did it after work at the bars in the past. And today they do it in social networks and/or their personal blog.

You will hear some thoughts of Eleftherios on this topic in the following video. Main argument: If you need communication rules or a social media policy – you don`t have a PR problem, but a serious HR problem instead. You better reconsider your hiring practices. Focus on hiring the right people, keep them motivated and then get out of the way!”