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What´s the future of business? Brian Solis answers this question at SXSW 2013

Brian Solis is one of the leading voices in the space of new media and their impact on the business world. We´ve been in contact over the past few years after speaking at the same event in Germany organized by EUCOM. He did also invite me (Lefti) later to his Revolution Series to discuss my […]

Sports Go Social: 8 Lessons To Learn For Brands and (Sports) Marketers

We have recently conducted a little research project for a client who is interested in the intersection of sports, marketing and new/social media. What we`ve learned should be useful for any brand and/or (sports) marketer. 8 Lessons to Learn: Build Communities: Don`t just think of your product/ service/ campaign as stand-alone solution. Think of it […]

Cheers to 2013! An interview with Richard Lewis – the ABSOLUT brand guru and an amazing human being

I wanted to start the year with something special… And here it is! I am particularly happy to present this interview to you. Why? Because I can introduce you to one of the people who are a source of inspiration to me. A brand guru, a master of branding and above all a wonderful human […]

Interview for IN Business Cyprus December edition: “Listen to Social media. And never stop Listening!”

Eleftherios had the pleasure to answer some interesting questions prior to his appearance at the 9th Marketing Forum in Cyprus which will take place on Friday Dec 7th, 2012. The article you see above has been translated into Greek. You will find the full set of questions and answers here: IN Business: Which role play […]

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