Tag Archives: local

SXSW 2013 – Our key take aways, trends and conclusions

We had the pleasure to be at SXSW 2013 in Austin, Texas. For those who don’t know SXSW, it’s probably the coolest event in the tech and new media scene right now. It started as music/film festival and for several years includes an interactive part, too. Thousands of geeks, tech and new media companies, startups […]

10 Questions and Answers about Global Brand Communications and Social Media Management (for Automotive).

I have been contacted by Martin Loss – a master student in International Business Adminstration at the University of Hamburg – a few weeks ago. He is currently doing an internship at Daimler in Indonesia and conducting some research about “the role of cultural differences in brand communities and social media marketing”. Although his work is […]

    facebook